Entertaining, empowering and educating children about the basics of food allergy awareness.

Food Allergy Kid SPoT

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Directed by Food Allergy Kid SPoT’s founder Ann Ginsberg, we designed a highly interactive website aimed at children which features games and activities that highlight most food allergens. The games we designed seek to help children identify food allergens, such as racing on a track to avoid the obstacles of dairy products. Other site features include a blog written from the point of view of various aged children with food allergies, an animated character representing a doctor (who is available to respond to questions about food allergies), a weekly poll, child-friendly recipes and a social networking component with the creation of virtual characters customized by food allergy.

Concept

According to Food Allergy Research & Education (FARE), nearly three million children in the U.S. have food allergies, and this number continues to grow at a staggering rate. Practically everyone either has a family member with a food allergy or knows someone who does. It is critical that children with food allergies learn to safely navigate the world around them. By using media and technology with which they are familiar, Food Allergy Kid SPoT attempts to educate children with food allergies in an exciting way.

Categories

web design, interactive, video, motion graphics, design, brand identity

Press

July 14, 2010
Examiner.com

July 6, 2010
PRWeb

June 3, 2010
NorthJersey.com